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Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands. Merchandising is a crucial tactic of product marketing and is much more than just displaying products on shelves.

Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p

One of the most common reasons why brands fall behind their competitors is that customers change their minds based on what they see, learn, and do when they interact with products in the store.

Customers want to interact with the product, and that interaction should add value to their experience before they buy the product. Service: Ask yourself: Does physical interaction with my products add to the in-store shopping experience? If it is a specific packaging component, make sure it appears on the shelf style the product is stored on. Why choose online shopping?

Advances in new technologies and the rise of fintech have changed consumer expectations of financial services. However, with the rise of fintech, money laundering and terrorist financing are also on the rise. Financial institutions should have AML and KYC programs to limit their vulnerability to these crimes.

For example, in the EU, the laws of different member states are based on provisions such as AMLD 4 and 5. As a result, the laws of other countries are similar and often differ only slightly. However, these differences pose additional challenges when companies operate globally and have

Retail refers to how retailers, brands, and other product companies sell their products in stores. The purpose of retail is to encourage purchases. Successful retail requires careful planning, implementation, management, and analysis. Let's take a look at the aspects of a good retail strategy and some tools that can help brands, FMCG and FMCG companies, and retailers track and maintain a lot of products while shopping.

Definition of in-store merchandising: display arrangement, shelf placement, space allocation, and other considerations for displaying and selling products in a physical reta

BTL marketing includes in-store promotions, direct mail, email marketing, telemarketing, trade shows, event and experience marketing, targeted advertising, and more. Included. These activities aim to increase brand awareness and sales by building personal and engaging relationships with target customers.

In a dynamic and trending world, companies cannot succeed with traditional strategies. As consumer lifestyles change, brands and companies must change how they approach consumers. Above the Line (ATL) activities have been popular for several years.

Brand promoters introduce the company's products or services and ask them to acquire new customers through various marketing means. In contrast, in the second scenario, the company needs to increase the number of customers as much as possible. Marketing promoters help and inspire you to retain customers and turn them into brand ambassadors. A marketing promoter is the face of a company or a branded product.

A promoter is an individual or group of individuals who have an idea that can increase the success of a business. After implementing the concept, the marketing planner conducts initial

As an online seller, listing products on Amazon or other e-commerce platforms can be difficult. Things get complicated if you decide to diversify into multiple markets. However, diversification is a labor-intensive process. Therefore, to build brand awareness across multiple channels and speed up the product listing process, it is important to take the help of various tools available in the market.

Doing all this manually would require a lot of workforces and a lot of time. You can also stay far behind the competition.

Reputation and popularity often determine the success of a company. More is needed for a company to present itself in the best light. They need real, reliable defenders. Personal connections from real people resonate better with audiences than straight brand news. The following article explains who a brand promoter is, what benefits they provide, and how your company can benefit from hiring promoters.

A brand promoter is a person who represents and promotes a company, endorses the products it offers, and embodies the company's identity through words and actions. A brand promoter is an exp

As an online seller, listing products on Amazon or other e-commerce platforms can be difficult. Things get complicated if you decide to diversify into multiple markets. However, diversification is a labor-intensive process. Therefore, to build brand awareness across multiple channels and speed up the product listing process, it is important to take the help of various tools available in the market.

Doing all this manually would require a lot of workforces and a lot of time. You can also stay far behind the competition.

Promoters are loyal enthusiasts of your brand. This gives your company an NPS score of 9 or 10. This means they are "very" or "extremely" likely to recommend your brand to a friend or family member. Brand promoters can amplify your company's strengths, generate referrals, educate new users, and even guide your product roadmap. With that in mind, we've created ten ways you and your team can do more to expand your brand's reach with promoters.

Loyal customers like to be recognized. Small businesses may have the capacity to build personal, face-to-face relationships with customers (think abou

In-store marketing serves to attract customers to the store itself. While e-commerce platforms always seem to be one step ahead, brick-and-mortar stores can offer customers a great POS experience. This is a major advantage of an in-store marketing strategy. Unlike digital marketing strategies that can be too disruptive, it happens when customers are engaged and ready to buy.

On this page, you'll find everything you need to know about in-store promotion, from the basics to in-store promotion best practices for brick-and-mortar stores. Now, let's dive in!

An efficient and effective recruiting process is a step-by-step process of onboarding new employees. Below are the most common steps in the hiring process by industry, regardless of company size. However, keep in mind that the details of the hiring process are unique to each company.

The manpower hiring process begins with identifying the needs of the organization. These needs can range from filling vacancies, improving teamwork workload management, or expanding organizational responsibilities. That is, positions that are newly created or have recently become vacant.

If selling is your dream, it can become true in just a few simple steps. But an important aspect of this journey is the list of e-commerce products. This is where knowing how to get your products listed can give you a hat trick. A good product listing page is known to almost always influence potential buyers enough to make a purchase.

Your e-commerce product listing is the same as your physical store or shelf. You will agree that it is very difficult to attract customers to your store. In the real world, the look and feel of your store play a big role in attracting customers. This concept

Effective KYC involves knowing your customers'customers' identities, financial activities, and the risks they pose.

At least, that's how it should be. If you are a financial institution (FI) that promotes money laundering or terrorist financing, you may be subject to fines, penalties, and defamation. Most importantly, KYC is a key practice that protects organizations from fraud and losses resulting from illicit funds and transactions.

Understand the nature of your business (The main purpose is to ensure that the client's source of funds is legitimate.)

To monitor the activities of ou

There are several ways that a seller needs to follow to maximize profits and get more sales. One such evergreen measure is the merchandise planning process that includes selecting, managing, and displaying products in such a way that it brings the maximum turnover and increases brand visibility.

This activity generally meets the customer's demands by making the correct item available in quantity and price.

Several activities make a seller lose potential customers and increase the overall costs. This includes buying the merchandise in an unplanned quantity or not calculating the transp

Several times as a retailer, there might have been scenarios where you are left wondering which one of your marketing or advertising worked. You've either got the right audience where the target customer is in your store or e-commerce channel with the correct item at the right price, and they're ready to buy. Sounds good, right? You're about to make a sale when the customer clicks to add the item to their cart or physically selects the item from the store. But the story unfolds when the dreaded "sold out" message appears,z or an empty shelf in the store greets the customer.

Several times as a retailer, there might have been scenarios where you are left wondering which one of your marketing or advertising worked. You've either got the right audience where the target customer is in your store or e-commerce channel with the correct item at the right price, and they're ready to buy. Sounds good, right? You're about to make a sale when the customer clicks to add the item to their cart or physically selects the item from the store. But the story unfolds when the dreaded "sold out" message appears,z or an empty shelf in the store greets the customer.

Consumers often make their first impression based on what they see. Therefore, the field of visual merchandising can play an important role in improving in-store appeal, ambiance, and customer experience. Effective visual merchandising turns your physical or digital environment into an extension of your brand image. This article explains what visual merchandising is, what types of visual merchandising there are, and how to improve your visual merchandising.

Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fe

Consumers often make their first impression based on what they see. Therefore, the field of visual merchandising can play an important role in improving in-store appeal, ambiance, and customer experience. Effective visual merchandising turns your physical or digital environment into an extension of your brand image. This article explains what visual merchandising is, what types of visual merchandising there are, and how to improve your visual merchandising.

Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fea

Marketing trends are ever-changing; modern tech and digitization have evolved how we market products/services. ATL activities have lost their hold as the prime measures to reach potential audiences. BTL activities have taken the lead in the modern-day brand promotion scene with marketing gurus preferring to move towards experiential marketing solutions.

The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond t